MATHIEU, Product Manager at Itiwit

An interview with Mathieu, a Product Manager for the stand-up paddleboard family

mathieu, a product manager at itiwit

who are you?

"I am passionate about outdoor sports and I have dreamed about designing sports products (mostly in the surf sports department) since I was very young. I always love taking on challenges, all the more when they are carried out as a team. For example, in 2015 I had the opportunity to take part in the trio that created the brand ITIWIT, which has since proved to have been a rich and educational life experience. I would sign up again tomorrow for equally ambitious projects and would be happy to share my experience"

mathieu, a product manager at itiwit

what do you do at itiwit?

"I am the Product Manager for SUP surfing, racing, paddles and recently foiling. I come up with and oversee the range. My role is to listen to the users and come up with future products."

What do you like about stand-up paddleboarding?

"I love being in contact with the water; paddle sports offer extraordinary feelings of freedom and gliding. When I practise, I am in the heart of nature. I feel in total harmony even in bad weather!"

your fondest memories

"There are lots on the SUPs and in the Kayaks: the whole of the 350 km Dordogne race, the Nautic, the Tawara, the stand-up paddleboarding surf trip to Taiwan, the Mascaret de Saint Pardon, etc. but I think the most beautiful was Hendaye <=> Mundaka, alone.
Generally the annual MISSION TEST is a unique experience for the whole team, which itself is an extraordinary memory."

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