marie-lorène, engineer at itiwit

An interview with Marie-Lorène, an engineer at Itiwit for the stand-up paddleboard and canoe-kayak family

marie lorène an engineer at itiwit

who are you?

"After a 1st course in industrial design, followed by completing an engineering course in design, I am lucky to be able to combine my 2 passions on a daily basis: sport, in particular outdoor sport, and designing. In my 13 years at Decathlon, I have had different experiences with the products, from a blank page to production! I'm just eager to create and see the products used and loved!"

marie lo

what do you do at itiwit?

"I'm a product engineer for the SUP and KAYAK paddle ranges. Within the group project, I am in charge of designing paddles and with an industrialised design and with the best value for money, from the 1st prices to top of the range. Each product is unique and gives us its share of technical challenges, that is what I love!"

What do you like about stand-up paddleboarding or kayaking?

"What I love about Stand-up Paddleboarding or kayaking is that it is so easy to disconnect from your everyday life in a matter of seconds. Once you're on the water, it changes your perspective; you see different landscapes and find yourself in your own bubble! We can easily go from drifting to physical effort or even discover new feelings! on the sea, on waves, on a lake, on a river; the experiences are endless!"

your fondest memories

"Catching my first waves on a Surf Stand-up Paddleboard thanks to the team! My walks in Brittany on the Armor Coast, introducing my 5 year old daughter to Stand-up Paddleboarding, discovering packrafting, the team's descent to the Pont du Gard, discovering the first feelings of foiling, a photo shoot at Aigues Mortes really early in the morning with unbelievable lighting –a unique moment!"

your favourite Itiwit products