itiwit-brand-by-decathlon

Itiwit brand

#1 The birth of the brand itiwit

Itiwit, the new paddle sports brand by decathlon, stand up paddle and kayak

Meet the team and go behind the scenes of our paddle-sports design process !

#2 Who we are ? 

In the brand of itiwit, our open-space is the ocean ! 

Open water is an inexhaustible source of discovery and adventure…Stand-up paddleboarding and kayaking are both ways of discovering inaccessible places and seeing landscapes in ways you’ve never seen them before.

Our aim is to make the enjoyment and benefits of paddle sports accessible to a greater number of people by developing products to make them feel as comfortable on water as they would on land.

It’s at Hendaye on the Bay of Txingudi, in the world’s biggest open-space office, that our engineers, designers and prototypists design the products of tomorrow. They work closely with users and listen carefully to feedback.

WHERE DOES THE NAME ITIWIT COME FROM?
"ITIWIT" is a contraction of "ITInerary" and "InuIT", the inhabitants of the Arctic and Greenland, who invented kayaking thousands of years ago! In March 2015, plans to create a "paddle sports" brand were approved. The name ITIWIT is the name of the first inflatable TRIBORD kayak marketed in 2014. ITIWIT wants to make stand-up paddling and kayaking accessible to everyone by making the equipment more compact.

 

IRWIN - BRAND LEADER OF ITIWIT

Passionnate of stand up paddle and kayak

Products of the brand itiwit

KAYAK

KAYAK

Discover the Itiwit products related to the practice of kayaking. 1-person kayak, 2-person inflatable kayak, rigid canoe kayak, paddles, wetsuits ... A large choice of range suitable for different levels.

STAND UP PADDLE

STAND UP PADDLE

Discover the Itiwit products related to the practice of stand up paddle: training, hiking, surfing, our inflatable sup are adapted according to your level and your practice.

GILETS D'AIDE À LA FLOTTABILITÉ

BUOYANCY AIDS

Itiwit offers you buoyancy aid vests for your stand up paddle and kayak. Our Decathlon teams are at your disposal to answer you according to your level and your needs.

SACS ETANCHES, POCHETTES ETANCHES, BIDONS ETANCHES

WATERPROOF BAGS, POUCHES, BOTTLES

Itiwit offers a wide range of waterproof bags, phone pouches or your keys during your stand up paddle trips. Our Decathlon teams are at your disposal to meet your expectations.