#1 THE BIRTH OF THE BRAND ITIWIT

Itiwit, the new paddle sports brand by Decathlon, stand up paddle and kayak

Meet the team and go behind the scenes of our paddle-sports design process !

chief-of-product-paddle-sports-irwin

#2 WHO WE ARE ? 

IN THE BRAND OF ITIWIT, OUR OPEN-SPACE IS THE OCEAN ! 

Open water is an inexhaustible source of discovery and adventure…Stand-up paddleboarding and kayaking are both ways of discovering inaccessible places and seeing landscapes in ways you’ve never seen them before.

Our aim is to make the enjoyment and benefits of paddle sports accessible to a greater number of people by developing products to make them feel as comfortable on water as they would on land.

It’s at Hendaye on the Bay of Txingudi, in the world’s biggest open-space office, that our engineers, designers and prototypists design the products of tomorrow. They work closely with users and listen carefully to feedback.

 

IRWIN - BRAND LEADER OF ITIWIT

Passionnate of stand up paddle and kayak

#3 THE PRODUCT OF THE BRAND ITIWIT

DISCOVER OUR PRODUCT STAND UP PADDLE AND KAYAK

#4 ADVICES OF THE PADDLE SPORTS BRAND ITIWIT

Whether for beginners or regular practitioners, Itiwit has prepared a series of advices for you to discover how to combine pleasure and comfort during your sessions ! 
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